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2014年04月29日 08:58

非盈利性慈善机构募捐攻略 How Could an International NPO’s China Branch Attract More Individual Donors From the Chinese Working Age Segment?

 

How could an international NPO’s China branch attract more individual donors from the Chinese working age segment? 

 

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Organisations are facing more competition to attract potential donors especially in markets like China where consumers are not accustomed to donating to NGO’s as compared to mature markets from developed countries including the United States or the United Kingdom...

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2014年04月24日 11:23

大学申请文书经验分享 Personal Statement Writing 101

For me at the moment, the IB exams are fast approaching. Meanwhile, I realise that the new application season has already started. I have recently been asked to write a recommendation letter, in addition to proofreading and editing personal statements. Having gone through the college / university application cycle and been admitted by my first choice school, I would like to sum up a few tips. The...

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2014年04月22日 09:31

简·奥斯丁的博弈论 Jane Austen as a Game Theorist

Jane Austen as a Game Theorist: Reconsidering Pride and Prejudice

 

Jane Austen’s characters may first conjure up images of joyous young ladies and gentlemen in a countra-dance ballroom. Whilst this was my original impression shaped by fictions including Pride and Prejudice, I soon became further intrigued by the potential for interdisciplinary learning. This Exploration Project marries my p...

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2014年04月18日 13:22

地图与市场学 Maps as Metaphors

Position maps of Marketing, also known as gap maps or perception maps, and the idea of positioning in general, could be regarded as metaphors in several ways. 

 

First of all, whichever approach is used to create maps may cannot be 100% accurate, valid, relevant, or precise. The human perception of the world is dominated by knowledge claims that are mostly assumptions. In reality, peeling the...

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